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Powersports & Utility Vehicles

ATVs, UTVs, and beyond—SEMA Connected powers the gear that goes off the beaten path. Browse performance upgrades, lighting, and accessories designed for utility and adrenaline. Adventure starts here.

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Industry News

Movers & Shakers: New Global Lead at Genesis, F1 Arcade CEO

December 30, 2025

Movers & Shakers: New Global Lead at Genesis, F1 Arcade CEO

Sean Lee will oversee the global Genesis organization after joining Genesis in August 2017.

Make Industry Connections That Count at King of the Hammers

December 30, 2025

Make Industry Connections That Count at King of the Hammers

Grow your professional network and discover business resources at this cross-council networking mixer.

Turn ADAS Into an Advantage at Upcoming Training Sessions

December 30, 2025

Turn ADAS Into an Advantage at Upcoming Training Sessions

Train where it matters with AUTEL ADAS sessions at SEMA Garage facilities in SoCal and Detroit.

Your Voice, Your Industry: Attend SEMA's Annual Meeting for Business Members

December 30, 2025

Your Voice, Your Industry: Attend SEMA's Annual Meeting for Business Members

Receive updates on association initiatives, learn about priorities for the coming year and help guide SEMA's future direction.

Connect, Influence, Grow--Volunteer for SEMA Council and Networks

December 30, 2025

Connect, Influence, Grow--Volunteer for SEMA Council and Networks

SEMA's nine councils and networks are calling on passionate members like you to get involved and make an impact.

#SheIsSEMA Spotlight: Jeni Bukolt of Haven Creative

December 30, 2025

#SheIsSEMA Spotlight: Jeni Bukolt of Haven Creative

Get to know Bukolt, founder and CEO of Haven Creative, in her interview with SEMA News

New Jobs: Engine Builder, Retail Sales Specialist and More

December 30, 2025

New Jobs: Engine Builder, Retail Sales Specialist and More

The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide.

Racing News: NASCAR Champion Greg Biffle, 55

December 23, 2025

Racing News: NASCAR Champion Greg Biffle, 55

Biffle passed away alongside his wife Cristina, son Ryder and daughter Emma in a plane crash in Statesville, North Carolina,